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A Fashion Dream Starting From Ground Zero - A.C.F Feature: Marie Claire Hong Kong

A.C.F Clothing Campfire Creative Fashion Interview photoshoot

A.C.F was recently featured in Marie Claire, in an article titled "A Fashion Dream Starting From Ground Zero", read the article...

  A.C.F founder; Alexandra Foster, recently sat down with Marie Claire Hong Kong to discuss the ways in which working out of a co-working space has helped A.C.F as a start-up fashion business. Thank you to Marie Claire for the feature, we had an awesome time!

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Co-working spaces aren’t just to provide a comfortable working environment; they also play a role as the host for your business, holding small and large events for tenants and people from within the industry. Alexandra was actually introduced to ‘Campfire’ co-working through an event…since then, she cannot stay away from such a great working environment.   Alexandra, originally from Australia, understood the business and work flow of the fashion industry for several years, with a dream to open a startup company, which was environmentally friendly fashion. At the age of 26, she left hometown Melbourne, and came all the way to Hong Kong alone in search of her fashion business dream. Alexandra decided to pick Hong Kong, without any prior connections, purely because of the close proximity to the suppliers and factories; she started her business from ground zero.   “It was extremely difficult to start a business overseas from my home country, without existing connections, which brought many challenges in the beginning. It is also very hard to get to know people within the fashion industry, without a foot in the door.” With many ups and downs, Alexandra finally opened her very own clothing brand; A.C.F. She hired staff, moved from a home office to a small working space. “At the time, I hadn’t heard of co-working spaces, until I came to Campfire for an event, in which I got to know many amazing people within the fashion industry. I then decided to move in, I think that was one of the best decisions I have made.” Alexandra believes.  

The Union of Fashion Platforms

  At Campfire co-working spaces, Alexandra has a private office, a one hundred square foot space that is nice, clean and neat, with one clothing rail, one mannequin, and two working desk; that’s already good enough for a daily work. With her previous experience at a Kwun Tong office, where she had to buy amenities and post the mail herself, now she can leave these small errands to be completed by their administration, and this allows her to save time to focus wholeheartedly on her own business.   Alexandra has been a “Camper” for six months and her business is blooming exponentially. This Campfire location supports fashion businesses by having a built-in cat-walk stage and photography studio facilities, catering to both small and large fashion startups, creating and building a small fashion platform 'union' of its own kind.   A.C.F has had six various small and large scale events since Alexandra joined Campfire, as well as, running multi-brand pop-up shops to initiate sales in Hong Kong. There is an upcoming large-scale event with 25 other independent brands, in Sheung Wan for 10 days in April. For this event, Campfire is providing resources, which would be needed for the brands to attend, giving actual support for their tenants. “Customers can only purchase online for A.C.F, without the opportunity to try on our pieces, so these pop-up events are a very good opportunity to let us communicate the story behind the brand and designs.” Alexandra’s brand nurtures, educates and promotes environmentally friendly fashion, at the same time she sees how co-working spaces can also help address environmental issues: “I would suggest to Campfire to minimise waste and continuously build ways to help nurture the planet. They also support the cause, and are willing to learn and grow together.” Campfire and Alexandra have a positive affect on each other, and together they grow, beyond a relationship of just proprietor and tenant; such things can only happen in co-working spaces.

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