In relationships, some prefer to keep their love on the down low, some proudly smooch in public, and others wear their hearts on their coordinating sleeves. In Asian countries like China, Japan, and particularly South Korea, wearing “couple shirts” is the equivalent of making things Facebook official.
In Western culture, dressing as a couple is usually reserved for Christmas cards and Halloween costumes, and often done ironically at best. In the East, the Keo-Peul-Look, as it's called in Korea, has been around for quite some time. 1990s-era Asian TV helped popularize this trend, and shops are increasingly selling his and hers apparel and accessories. A.C.F similarly caters to pairs by gender neutral pieces and complementary men’s and women’s collections, check out the edit -