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The Designer

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Established in 2016, Alexandra Foster moved her life from Australia to Hong Kong seeking to establish a new kind of sustainable fashion label, one that was modern, affordable and represented a relevant social movement toward responsible consumption.

Alexandra designs all collections in Hong Kong, merely 40 minutes from our manufacturing partner where all of the garments are produced responsibly & ethically in Southern China. We visit every other week to source sustainable and dead stock fabrics, while always on the lookout for incorporating more sustainable materials and methods in our collections.

Fun Fact – Alexandra’s Great Aunt was King Farouk of Egypt’s dressmaker in the 1940’s!


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Apart from being a vegan company, every effort has been made in all aspects of the supply chain to be a business that has a positive impact on the world we live in and the people who make our clothing.

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